Bitcoin Advertising Skyrockets; Get Ready for The Super Bowl

With the forthcoming pending Bitcoin ETF in the United States many financial management firms are front-running this news and have already begun advertising their brands to get a piece of the multi-trillion dollar pie.

BitWise was first out the gate with a reprisal of The Most Interesting Man trope pioneered by Dos Equis, and now appropriated for bitcoin. As this dirty internet money has taken a backseat to any sort of financial relevance for 15 years it was a sight for sore eyes to view high production value around a commercial just promoting bitcoin. Granted, this wasn’t like the FTX commercials that littered the last Super Bowl with Larry David, which was also hilarious, but this was a bitcoin-specific advertisement. Indeed, the first of its kind. Basically the most intersting man just says bitcoin is interesting, very well done, simple elegant, refined.

The World’s Most Interesting Man becomes interested in Bitcoin.

Surprisingly, the big mac daddy Black Rock has not weighed in yet. However, HashDex has put it’s hat in the ring. They feature an OG Burger King add, shown on a 1980’s television (which highlights the date), and a woman saying, “I think it’s pretty bad when you have to use a credit card going to fast food restaurant.” While the author doesn’t disagree with her the novelty of the introduction of credit cards into every day life, and the reticence to accept it hits home regardless. The aesthetics of the first half are way cooler than the text only latter half which felt like modern pop puff fluff.

HashDex does a vintage throwback take on anachronistic technology.

I think everyone can accept that with the ETF market in the USA alone controlling $9.6T there is a slice of the pie waiting for this new digital gold. Safe to say we’ll see some major coverage in the Super Bowl.